Brother Mission Statement

With integrity we sell and support Brother products and solutions.

Corporate Social Responsibility

Caring for the planet; caring for people

Brother takes Corporate Social Responsibility (CSR) to heart. CSR means our bottom line goes beyond economics. We believe that what we do won’t be good for Brother if it isn’t also good for the environment and for our customers and employees.

Brother’s Global Charter

Our CSR principles are reflected in the Brother Group Global Charter, which was crafted in 1999 based on the concept of "Tomoiki" (co-existence).

Our employees base their decisions and actions on the guidelines set out in the Brother Group Global Charter, which has policies centred on: “commitment to quality”, “customer first” and “care for the environment”. Read the Global Charter here.

In order to live and breathe these responsibilities, Brother has implemented an extensive Corporate Social Responsibility (CSR) management programme. We have led the way on many of the employee and environmental CSR initiatives in the print industry.

We recognise that CSR is a journey. To us, it is a fulfilment of our motto "At Your Side". We’re proud to undertake this journey because we know that we’re creating an organisation that our stakeholders can respect and our employees can be proud of.

Brother cares for the planet

Brother Earth
Brother Earth

Brother Earth defines our positive attitude and commitment to our communities and our planet.

Our goal is to help build a society where sustainable development can be achieved. We’re doing this by continuously assessing and minimising our environmental impact across of all aspects of our business operations.

“Click for the Earth” at and Brother will make a donation to a global environmental conservation project.

Read about Brother Earth’s global initiatives here.

We care for our products throughout their life-cycle

Environmental Choice NZ

Copying machines, printers, fax machines & multifunctional devices
Licence No. 2410083
Environmental Choice NZ

We’re proud to be Environmental Choice NZ certified for selected products. This is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products.

Read our Material Safety Data Sheets and Air Emissions information here for Environmental Choice certified products.

We strive to create environmentally friendly products. Brother Printers and MFCs have a printing system that reduces consumables wastage. Users no longer have to throw away a drum or inkjet print head every time they empty the toner or ink cartridge. Toners and ink cartridges can be replaced separately. Newer models also have a draft print mode to reduce the amount of toner or ink required for standard prints.

Restriction of Hazardous Substances in Electrical & Electronic Equipment (RoHs)

Compliance with the RoHS directive is our commitment to the restriction of the use of certain hazardous substances in electrical and electronic equipment. We ban the placing on the market of new electrical and electronic equipment containing lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants.

Read more about RoHS here.


Our recycling and waste management programme shows how Brother is at the forefront of sustainable and environmentally responsible business practises in New Zealand.

We take responsibility for the products we manufacture throughout their entire life-cycle. We offer a comprehensive waste management and end-of-life recycling programme. Our programme is also the most extensive programme by Brother globally.

We offer free nationwide recycling for all our printers, inks, toners and drums, for both the corporate sector and mass consumer market. We’ve partnered with experienced recycling providers Croxley Recycling to bring this service to you.

Find a drop-off point here.

We make concern for the environment a cornerstone of our business practice (ISO 14001)

ISO 14001

At Brother International (NZ) Limited, we see it as our moral and global duty to instill environmental awareness and commitment in all our employees.

Under the environmental standard management system ISO 14001, we are committed to pollution prevention, reducing carbon emissions and reducing waste going to landfill. Through our environmental objectives and targets, we work for continual improvement.

We don’t just work to meet legal, regulatory and other requirements, but we strive to exceed these, and to be recognised as being at the forefront of environmentally sound and sustainable business practices.

Click here to read our Environmental Policy.

We hold CarboNZero certification

In 2013, Brother International (NZ) Limited became certified under the world leading carboNZero certification, for our commitment to environmental leadership. This certification assures customers that our efforts to manage, reduce and offset carbon emissions are effective under ISO 14065.

Our Disclosure Statement of carboNZero certification is found here.

Learn more about Brother and carboNZero

Brother cares for its customers, employees, and communities

We put customers first (ISO 9001)

ISO 9001

At Brother, our policy is "customer-first". We strive to provide the highest quality of support services possible and believe in being at our customers' side, every step of the way.

Brother has been rated the number one print brand for service by New Zealanders.* We’re proud to be the only print brand to have a local NZ helpdesk (based in Auckland, Tauranga, Wellington & Christchurch), providing support for customers 7 days a week. We also provide a 4 year on-site warranty commitment when customers purchase and use genuine consumables, and a free recycling programme on hardware and ink/toner for both home and business customers.

*According Perceptive research 2018

We contribute to the local community

Kiwis have a generous, giving spirit and at Brother we are proud to give back to our community by sponsoring and supporting numerous organisations and events. We currently support:

  • Pacific Cooperation Foundation
  • Cancer Society Relay for Life
  • Sustainable Coastlines

We care about employee wellbeing

At Brother, we know that our people are responsible for our success. The wellbeing of our employees is fundamental, and an important component of this is a healthy work-life balance. The benefits given to our employees often exceed those required under law. We provide all employees with generous provisions for maternity leave, life insurance, and health cover.